refined concept statement/audience persona

{ tangibleuncertainty }

tangible capable of being touched; discernible by the touch; material or substantial.

rough smooth bumpy grainy prickly velvety slippery sticky


uncertainty uncertain: dependent on chance or unpredictable factors; doubtful; of unforeseeable outcome or effect. confused unsettled unpredictable indefinite anxiety concern gray-area unstable hesitation


{ audience persona }

Kayla, formally an art student at Colorado University, is a 23 year old wanting more out of life than a rigid schedule and people telling her what to do. Despite what her friends and family think, Kayla decided to take a few years off and life her life how she wants to. With each day blank, Kayla wakes to the exciting possibilities of new things. Kayla flies by the seat of her pants, and will try anything once. While she loves the rush of skiing and snowboarding with her friends, Kayla also equally enjoys being alone. Kayla has always been creative and interested in art. While in school, Kayla was disturbed with the structure and decision making that suppressed her creative expression. As a child Kayla loved playing with play dough and legos. Now older and living by herself, she enjoys dabbling in different hands on art projects. Kayla is environmentally tactile, If shes not at home working on her own projects, shes running around outdoors collecting various knick knacks to get her creative juices flowing.



{ to suggest }

touch me
imperfect / impractical
texture
life is unstable/uncertain
feeling