visual - a picture of your face is an icon of you
verbal - bow wow (the words resemble the sounds they make)
index defined by a sensory feature (directly visable, audible etc.) that points to "B" visual - upset facial expression is an index of their displeasure
verbal - words when they directly point to their meaning without depending on any
relationship to other words. (I, me, you, this)
symbol linked to their object arbitrarily (learned behavior) reliant on conventional usage to determine meaning
- easily removable from their context
- closely associated with large sets of other words
bookjacket success
an effective book cover manages to catch the eye and convey the idea behind the book on a single page
giving just enough information the couples faces hidden increases interest, you cant get to know them until you actually read the book
the slanted envelope gives the 2D surface depth, the envelope also sparks interest and makes the viewer wonder what is inside
the texture of this lolly pop grabs the viewers eye at first well because everyone loves candy, but once the viewers attention is caught at second glance the combination of word and image. putting the word crime with a lollypop instantly shows the viewer a certain feeling of the book; making the word "crime" more exciting than how you would feel if you just saw the word crime by itself.
im drawn to books that portray distress or just maybe the irony that the cover appears to have been torn up when in reality its smooth 
this cover is successful because of how the text words and meaning interacts with the image. the tilted lampshade along with the tilted letter F creates interest while the clean appearance of the book goes well with the title a perfect mess; they portray the phrase a perfect mess
giving just enough information the couples faces hidden increases interest, you cant get to know them until you actually read the book
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