The article i picked is On Creativity by Andy Rutledge. Andy Rutledge is a designer and the owner of Unit Interactive which is a web design agency in Texas. On his website he also hosts The Design View Show which is a weekly podcast that examines design fundamentals, business, culture, and professionalism. You can listen to it if you so desire!
On Creativity - The Article
On creativity talks about... creativity! well it looks into it a little more than that. In the article it talks about how to the rest of the world creativity is this free form of self expression that should not and cannot be judged by anyone else, but for designers it is completely different. It basically is what sets each one of us apart from the designer next to us. He talks about how not everyone is creative (despite what our gradeschool teachers told us) and more importantly that not everyone who is creative uses it or even knows how to use it.
"Creativity is an inborn capacity for thinking differently than most, seeing differently, and making connections and percieving relationships others miss. But most importantly, it is the ability to then extrapolate contextually useful ways of empoloying that data: to create something that meets a specific challange. By this definintion, creatitvity is merely a tool; it does not convey skill."
Most of the article talks about how creativity really doesnt have that much to do with design. Creativity is "free expression" and design isn't expressing ourselves but finding the best solution to the problem.
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