Tuesday, September 22, 2009

Representitives of Letterforms

The Font Bureau, Inc.

The Font Bureau, Inc. was founded by Rodger Black, a publication designer, and David Berlow, a type designer in 1989. Black started his own business focusing on designing newspapers and magazines and that same year they both founded The Font Bureau. Today the foundry's output has balooned to more than 1,500 typefaces. Just clicking through their website http://www.fontbureau.com I found they had many unique fonts and tons of variation from san-serifs to more original fun fonts. Some examples i found were...

Empire: designed by Morris Fuller Benton in 1937 and used as the headline style for VOGUE magazine and revived by David Berlow in 1989 for Publish magazine.


Sloop: designed by Richard Lipton, inspired by the calligraphic work of Raphael Boguslav




Barcode: 5 part series, very condensed design where all the styles are the same weight while the form of the typeface is varied by style or size. in each new font the characters are not wider but taller making the font good for stacking and placement





Emigre

In 1985 Rudy VanderLans' Emigre magazine was completly typefaces designed by his wife Zuzana Licko who was breaking ground with the emerging technology of digital desgin and developing typefaces through the Macintosh. In 1986 the magazine gained promience and they established Emigre Fonts. Because most designers werent working on the computer yet, when designers requested a particular font, Licko would print the font, reduce it with a photostat camera, and mail it to the designer (its easy to hate technology after you feel like youve been staring at a computer screen for weeks... this reminds me why id rather live with them than without them... ) Only later in the late 80's and 90's did Emigre distribute their fonts with floppy discs. in '94 Tim Starback, staff member at Emigre, made an online bulletin board, Now Serving, that allows users to purchase and download fonts, which is now the standard universal method.

On the Emigre website http://www.emigre.com/fonts.php if you go to typetease your able to select and view the types you are interested.

The font Mrs. Eaves intersted me because it was created by Zuzana Licko co-founder of Emigre, together with her husband Rudy VanderLans.



Underware ( i may have chosen it because it was named underware...)

Akiem Helming, Bas Jacobs, and Sami Kortemaki met at the Academy of Arts in The Hague, in the Netherlands and then began a studio in 1999 devoted to typography, which they named Underware. Their quirky name goes along with their huge range of unique fonts and fans far and wide. Underware gets really imaginitive and creative (ex. a typefont that can only be seen if your in a sauna due to the material and ink used) they also host a traveling radio show TypeRadio where they conduct one on one interviews. Their website seems so much more creative and imaginitve than other fonts.

i enjoy using ink to write things because of the originality and varied shape of line you get. I LOVE this new Underware font that i found on the website http://www.underware.nl/site2/index.php Liza, lettres d’amour








the website says... "Liza Pro is a live-script typeface. Thanks to its extremely intelligent OpenType arcitecture, she approaches human hand lettering as close as technically possible. Liza Pro deeply analyzes the text. Out of a stock of over 4000 hand crafted characters, Liza creates the most optimal combination. All of this works automatically."





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